Kesha for UWM Pantherfest

As the Student Lead Designer at Union Marketing Services, I had the privilege to design the Fall 2019 Pantherfest marketing campaign. Since Kesha was headlining, I had a design opportunity to change the previously established Pantherfest design and feel to cross over UWM and Kesha’s branding, approved by her creative agency. I created a gradient sky background inspired by her song “Rainbow” and set the typography to be resized in a way that is flexible for the many sizes in production.